Flash Mob

The creative team at Happy Machine and Hogarth Worldwide implemented this unique combination of live-action and 3-D generated people to form a 'flash mob' to deliver the message to consumers: That you get "more" from Brilinta. On-screen ethnically diverse actors were shot against green-screen for the opening close-up in order to customize for various global markets. Once the main talent greets the viewer, the camera then dollies back, allowing him/her to blend into the congregating 3-D crowd via seamless digital compositing. The virtual camera then tilts up to reveal the crowd assembling to form the word, "more." This technique was later re-purposed to produce 11 variations of the word "more" to facilitate each market and corresponding language.

You may also like

Infographic for Chubb
Flexon Brand Video
Stand Up for Family 2013
Restoration Wild Design
House Flip Test Animation
Tiny House World
American Acoustic Show Intro
Hotel impossible: Showdown
Centric's Next Comedy All-Star Intro animation
Back to Top